Why, When, Where, What, How and Hints on Wine Cellaring. Of all the ways we can make good wine taste great, the simplest is to open the most suitable wine at every occasion. We should endeavour to open each wine at its “optimum” – an intangible point in time governed by taste but guided by winemakers and tradition. This requires selecting from a store of wine, otherwise known as a wine cellar. Characteristics and prices of wine change over time. Consequently wine has always been cellared. Over the millennia cellaring techniques have improved but the reasons to cellar wine remain constant. Cellaring rules are fully flexible and vary according to your tastes and interests. This e-book will describe many aspects of cellaring, but the subject is bigger than one small book. Throughout the text are paths to other sources of information, which you are invited to take as you explore this satisfying hobby.